Since the legalization of cannabis, dispensaries have emerged here and there. As the competition in the industry heats up, you need to find ways to make your dispensary stand out from the rest. The design of your store is one of the factors you should consider to stand out to those who search for
In a competitive industry such as cannabis, a sharp logo and nice website isn’t enough. If you find yourself competing with several dispensaries in your area, create a great dispensary design that will attract potential customers. Don’t know how to get started? Here are some tips for creating a design that stands out from the competition.
Open Floor Plan
As a dispensary owner, one of your topmost priorities should be the comfort of your customers. For first-time customers, visiting a cannabis can be an uneasy experience. Customers may find discomfort in your dispensary having cramped spaces. Implementing an open floor plan is one of the ways you can ensure a positive customer experience.
For example, you can put your inventory on the walls instead of cluttering the middle. You can align furniture symmetrically with the wall decorations and the lights. Keep in mind the importance of a clutter-free and balanced retail space.
Consider your ambiance
To attract more customers, you should also consider the ambiance of your dispensary as it relates with your branding. The atmosphere and character of your store should match your branding and target demographic. If your dispensary ambiance do not match your branding or audience. You run the risk of both turning away potential customers and harming your brand image.
Devise design elements that stimulates the sense of sight, sound, touch, and smell. Choose the kind of lighting and décor you will use, the kind of sound you want your customers to hear, and the texture or feeling of the surfaces.
Strategically use digital signage
Like most dispensary owners, you can easily get tempted to saturate your sales floor with digital signage and menus. You may also think of putting flat-screen TVs behind the counter and call it a day. Remember the customer’s journey should always be your priority.
Instead of behind the counter, why not position your flat-screen TVs next to display products so they will be educated about the product on display and feel less pressured to make a decision. Alternatively, you can use tablets to allow customers to review information about cannabis strains.
Reduce Wait Times
Cutting down on wait times is vital in a dispensary. You may have the most beautiful dispensary but if transactions take a long time, it won’t matter. At the same time, you don’t want to make customers feel they are being rushed out of the door. You need to strike a balance between excellent service and fast service.
Educate your customers
Some of your customers may be first-timers who may feel overwhelmed by all the choices laid to them on the table. You should make them feel comfortable by providing them with resources that will help them understand what they will be buying. Explaining to them the concepts and terminologies will make them feel at ease